Real Estate Marketing 2.0
Real estate marketing has long been equated with placing ads. Those days are gone. For effective marketing, analysis, planning, implementation and control are essential. For consumer goods, this has long been the standard but is something of a new trend in the real estate industry.
The rebranding of our company in the second quarter of 2018 also brought new challenges for marketing. The relaunch of the design was just one of these. In order to be able to react more accurately and quickly, we founded our own marketing team. Previously, all marketing tasks had been undertaken by external agencies.
Having our own marketing department offers many advantages. It is very close to the day-to-day business and the strategic development of the company. Through digital channels it can promptly
– optimise the website and design it in a user-friendly way,
– develop illustrative campaigns with clear messages,
– stringently implement the corporate identity in print and digital fields, online and offline, internally and externally, and
– align marketing not only with the property but place the focus on the people.
Our marketing team is currently reworking our website according to SEO criteria. After all, being found quickly is one of the most important factors for success.
Authentic and innovative marketing is the basis for how we present ourselves, both internally and externally. The new corporate design displays the modern orientation of our company. Emotions, added value and motivation are the focus.
As owners, interested parties, business partners, applicants, friends and acquaintances, you are warmly invited to discover the inner workings of BB Estates. Our social media presence plays a central role in this. We want to achieve much more than rapid real estate sales through the social media channels. We show you what we do on a day-to-day basis, provide insight into our internal affairs, share our thoughts with you and present our favourite projects. You’ll get to know the BB Estates culture through our blog. This way, you’ll be able to get a complete picture of what we’re about, getting a feel for who we are and what we do.
Our company is growing and, with it, the team too – in terms of both quality and number. We focus on employer branding with social media as a tool. The task of marketing is to demonstrate the rapid development of the company to potential applicants. Exciting tasks and development opportunities at BB Estates are open to all employees, even future ones.
We’re putting our cards on the table. The slogan “we make a difference” is part of our brand promise and one that we live by in our daily work and on all channels of communication. Let the storytelling continue!